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Design partners Socio enlisted us to build a fully bespoke e-commerce website to display and sell their finely crafted typefaces and limited edition magazine.
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Techstack
We used WooCommerce coupled with a Nuxt.js front-end to allow Socio the freedom to create the look and user experience they felt best matched their products and ethos, rather than being tied to the front-end nuances of the standard platform.
High resolution imagery, elegant page transitions and looping video reels were used to create an immersive and engaging experience that promotes a seamless journey through the foundry’s catalogue, without allowing style to overtake substance.
![](/_ipx/f_jpeg,q_100,s_646x340/https://hamblyfreeman.com/wp-content/uploads/2023/06/Gestura_Compressed.jpg)
![](/_ipx/f_png,q_100,s_562x646/https://hamblyfreeman.com/wp-content/uploads/2023/06/2000-STJ-2_Context-B-1.webp)
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With e-commerce it is especially important that the navigation is intuitive; with a clear route from viewing a product, adding it to the cart and completing a purchase.
Client
Sociotype
Date(s)
Spring 2022
Back to Our Work
Services and Tech
- Ecommerce
- Front-end Development
- Headless Technology
- WordPress CMS