This approach allowed existing Shopify product and order data to be repurposed, whilst ensuring the resulting site was unshackled in terms of performance, scalability and dynamism.
Holland & Holland
Modern e-commerce store for renowned British gunmakers
- In collaboration with
- AW&Co
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We were enlisted to build a modern brand and e-commerce website for renowned British gunmakers, Holland & Holland, who have been “perfecting the art of shooting” since 1835.
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The site was built headless using Next.js technology. We created a robust and highly functional backend by combining the powerful Shopify Storefront API with DatoCMS.
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Working with design partners AW&CO, we produced a website in keeping with Holland & Holland’s esteemed reputation as a prestige brand.
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The website carries the Royal Warrant, accreditation given to organisations that provide goods and services to the British Royal Family.
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We developed a custom shopping cart and customer account area. When ready to make a purchase, customers are directed to a H&H branded Shopify checkout page with the option to use express checkout when completing an order.
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At time of writing, the store carries nearly 200 products, organised within 28 collections. The site is multi-currency and features a bespoke back in stock notification system.
Client
Holland & Holland
Date(s)
Autumn 2023
Back to Our Work
Services and Tech
- DatoCMS
- Ecommerce
- Front-end Development
- Headless Technology
- Shopify