Holland & Holland

Modern e-commerce store for renowned British gunmakers

We were enlisted to build a modern brand and e-commerce website for renowned British gunmakers, Holland & Holland, who have been “perfecting the art of shooting” since 1835.

The site was built headless using Next.js technology. We created a robust and highly functional backend by combining the powerful Shopify Storefront API with DatoCMS.

This approach allowed existing Shopify product and order data to be repurposed, whilst ensuring the resulting site was unshackled in terms of performance, scalability and dynamism.

Working with design partners AW&CO, we produced a website in keeping with Holland & Holland’s esteemed reputation as a prestige brand.

The website carries the Royal Warrant, accreditation given to organisations that provide goods and services to the British Royal Family.

We developed a custom shopping cart and customer account area. When ready to make a purchase, customers are directed to a H&H branded Shopify checkout page with the option to use express checkout when completing an order.

At time of writing, the store carries nearly 200 products, organised within 28 collections. The site is multi-currency and features a bespoke back in stock notification system.


Holland & Holland


Autumn 2023

Services and Tech

  • DatoCMS
  • Ecommerce
  • Front-end Development
  • Headless Technology
  • Shopify