The new site will help promote the foundry’s ever-growing range of typefaces, many of which now include multilingual support. Customers can try out each font using our completely bespoke type-tester interface.
Seven years on from the launch of their first font, Aeonik, we built a brand new website for CoType Foundry.
Featuring a completely overhauled checkout system, the website was rebuilt from the ground up, in collaboration with CoType founder, Mark Bloom, Andy Crawford of 180ºSouth and Croatian design consultancy, Holographik.
The new website is powered by Next.js and Shopify. This combination brings complete autonomy in terms of front-end creativity and interactivity, underpinned by best-in-class security and performance.
The browsing experience for mobile users was a highly important aspect of the rebuild.
Product discovery and the checkout process has been streamlined throughout all breakpoints.
Case Studies showing CoType’s fonts in use, for the likes of TUI and Revolut, remain a key feature of the website.
A brand new glyph browser was developed, which can be created or updated by the CoType team via an intuitive drag and drop system in our heavily customised CMS.
Measuring Success
Since launching the new version of the site in early 2025, the business has seen a 58% increase in sales volume and a 65% increase in total sales value.
“I have been working with Hambly Freeman for many years now and on numerous web projects. They are hugely knowledgable team of developers who’ve been able to handle any challenge thrown at them, often exceeding my expectations.”
Mark Bloom from
Mash Creative
Client
CoType Foundry
Date(s)
2018 - Present
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Services and Tech
- Ecommerce
- Front-end Development
- Headless Technology
- Shopify
